With just days to go before the UK introduce of the iphone (Friday 9th November 2007), O2 have made a decision to decrease the 200 megabyte “Fair Use” download limit.

This is great news for any individual thinking about an iPhone, as well as great sense from O2.  A few minutes back T3 magazine uploaded their un-boxing video showing the UK iphone for the very first time, total with its new V1.1.2 firmware.

UPDATE – We’ve just got the complying with official quote from Sally Cowdry, O2 UK’s advertising director: on the modification to the data plan conditions.

“When we revealed our new iphone tariffs back in September we broke new ground for O2, introducing limitless utilize of mobile data services as well as The Cloud’s public Wi-Fi network. The iphone uses the very best Web on mobile experience in the market as well as we want clients to take pleasure in this without limit or concerns about being charged a cent more.

To prevent abuse of this offering, a fair utilize policy was set in location at an amount that’s miles beyond expected typical use. This policy was meant to stop industrial exploitation or utilizing the iphone as a modem, both of which would put everybody else’s experience at risk.

We now appreciate that having set limits as part of the fair utilize policy conflicted with our objective of motivating Web usage on the iPhone. people don’t speak in megabites as well as client comments has been that if we state unlimited, it must be unlimited.

We have listened to our clients as well as will be lifting these limits to ensure that our original intent – for you to utilize your iphone to your heart’s material – is what it’s all about without any confusion or distraction.

We look ahead to our clients enjoying the great Web experience on their iphone when it goes on sale next Friday.”

T3 iphone Photos   :   UK iphone Guided Tour

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